30% of mobile users will be using local online search by 2013

By 2013, nearly 1.3 billion mobile users – 30% of all customers worldwide – will be using mobile search to find local services, according to a new report from Juniper Research. Advertising-supported results will drive the sector, although the quality of the user experience - combining relevant directory information with accurate location data - will be the most important factor. Juniper Research also says 43% of the revenue from mobile search advertising over the next five years will come from local search... and warns that "advertising overload" could discourage consumers from using the service. [Press release]