Almost 3 billion mobile coupons & tickets sent by 2011

Returning to a study it first announced in March, the UK's Juniper Research says 2.6 billion mobile tickets and coupons will be issued worldwide to mobile phone users by 2011. Its new study says mobile coupons are becoming an increasingly important tool for companies, despite its March figures showing that just 1% of consumers are currently receiving coupons on their mobiles. The company estimates around $87 billion of tickets and $7 billion of coupon discounts will have been used on mobiles by 2011. [Press release; report]