Up to 20% of phone users listen to mobile music

An average of 10.7% of mobile phone customers across the USA and Western Europe are listening to music on their handsets, according to a report from M:Metrics. Listenership ranged from 5.7% in the United States to 20% in Spain. As you'd probably expect, most people are 'sideloading' - sharing music from their PCs or acquiring it from friends - and not downloading it directly to their phones. The report says an average 83% of mobile music is shared. [Press release via Marketwire.com]