Sunday, 20 January 2008
Mobile shoppers have 'enough choices' in the US
A new study from web analytics company Compete says most mobile phone purchasers in the USA have enough choices. A total of 59% said their chosen network had sufficient devices, services or applications. In addition, 75% said price was the most important consideration when selectng a phone, with 69% most concerned about customer service. However, 32% said they had increasing difficulty finding the right mobile phone. [Press release]
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