Friday 23 May 2008

USA ahead of UK for mobile browsing

Smartphone users in the USA are spending an average of four hours and thirty eight minutes per month browsing the mobile web, compared with two and a half hours per month in Britain, according to a survey of 3,500 people by M:Metrics. The favourite site for mobile users in the United States is Craigslist, where users spend an average one hour and thirty-nine minutes per month - and in the UK it's Facebook, where users stay for an average of one hour and forty-five minutes. The company says one of the main reasons for the difference in browsing time is that flat-rate data plans are more popular in the United States, where almost 11% of users have an unlimited data plan compared with 2.3% in the UK. They also say more US smartphones have QWERTY keyboards... and there are more smartphones in the UK. [Press release]

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