Friday, 2 May 2008
Premium rate phone watchdog to investigate mobile phone promotions
PhonepayPlus, the premium rate phone regulator, has said it will be reviewing premium services on mobile phones. The UK market is estimated to be worth around £350 million annually. The regulator will look at ringtones, games and other chargeable downloads, with a particular focus on unsolicited promotions, price transparency and subscription services. (PhonepayPlus was previously known as ICSTIS; it's the regulator for services that allow you to charge purchases to your phone account). [Press release]
Labels:
advertising,
downloads,
games,
phonepayplus,
regulation,
ringtones
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