Friday, 23 May 2008

Bluetooth awareness at an all-time high

The Bluetooth Special Interest Group has announced that global awareness of Bluetooth technology is at an all-time high. Awareness of Bluetooth technology has risen for the fifth consecutive year, with 85% of consumers now recognising the technology. The survey, which was conducted by research firm Millward Brown, asked around 2,500 consumers in China, Germany, Japan, Taiwan, the US and the UK about Bluetooth technology. In addition, 68% recognised the Bluetooth logo and 79% understood the technology was used on mobile phones. This compares favourably with WiFi, where only 53% of consumers worldwide were aware of the technology. [Press release]

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