Monday, 26 January 2009

New premium rate mobile rules for UK

Premium phone service regulator PhonepayPlus has set out new measures for the mobile premium content market. With immediate effect companies offering mobile subscription services charging over £4.50 a week or applying pay-per-page mobile internet charges must apply for permission from PhonepayPlus. In addition, customers must receive a free confirmation text message and must reply to that text before the service starts. [Press release]

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