5% of American mobile users watch video

Talking of mobile multimedia, a report from The Nielsen Company says 10.3 million Americans currently watch videos on their phone each month - that's 5% of all mobile customers (compared to 3% in the UK). The majority of users - 66% - say they watch their video through the web, rather than downloading clips to their phones. The Apple iPhone is the most popular phone for mobile video consumers, comedy is the most popular mobile video content and waiting for someone or something is the most popular occasion for video usage. [Report (pdf)]