Hyundai Mobile launches in UK

Hyundai, best known for its motor manufacturing, has announced the UK launch of Hyundai Mobile and says it aims to achieve 3% - 5% market share within the next five years. The company is currently located at the Advantage Cellular distribution centre in Oxfordshire and has recruited former Advantage marketing manager Graham Jelfs as its head of marketing and communications. Hyundai's products are largely prepay phones, aimed at what it describes as a "broad, price-conscious target group”. [Source: Mobile News]