Asda cuts prepay costs

Supermarket chain ASDA has introduced a set of call charges for its prepay mobile phone service. It's cutting UK call charges to 8p a minute and texts to just 4p, saying this makes it Britain’s lowest-cost 'pay as you go' operator. Last week Ikea launched a mobile network with calls at 9p and texts at 6p. [Press release]

Ikea launches mobile network

Ikea, best known for its self-assembly home furnishings, is launching Family Mobile - a virtual mobile network in the UK. The network will be sold as SIM-only and connects to the T-Mobile network. It'll be part of the Ikea Family loyalty programme, which gives it 1.4 million prospective customers. Ikea says the network will offer the UK’s lowest priced pay-as-you-go service, with calls at 9p per minute and texts costing 6p each. [Press release]