Wednesday 12 December 2007

Orange reveals mobile data growth

UK mobile network Orange has just released its second Digital Media Index, comparing digital mobile usage with its first survey from May 2007. The Orange Digital Media Index shows that:
  • Picture messaging has increased by 37%, with over 1 million photos uploaded from mobiles to online photo albums in August (although arguably this second statistic isn't "picture messaging"). So-called 'active' MMS users send an average 4.3 picture messages per month.
  • Text messaging has increased by 25% to a billion text messages sent per month, which is an average 71 per customer
  • Music downloads have increased by 15%
  • Games downloads have increased by 3.4%
Overall, the company says mobile data services account for nearly 22% of network revenue in the last nine months.

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