MAXroam universal SIM launches in UK

The MAXroam 'universal' SIM card has (finally) been launched. It's being sold via Maplin electronics stores as well as online. The service gives customers a national number in their home country and another number for the country they are traveling to. They can either forward their calls to their 'foreign' number or can record a voicemail message telling callers to call the new number. MAXroam can currently be used in over 160 countries around the world. [Press release]