Showing posts with label npd group. Show all posts
Showing posts with label npd group. Show all posts
Wednesday, 7 January 2009
Half of US mobile users ignore multimedia features
A new report by The NPD Group says 45% of American mobile phone users don't use the multimedia features on their handsets. In fact, only 20% use their mobiles as an all-in-one device for music, videos, web surfing and other activities. 21% were not sure if their handsets would play music and 23% weren't sure if their phone included GPS - although NPD calculated that 55% of phones sold from January to November 2008 had GPS technology. [Press release]
Tuesday, 7 October 2008
Apple iPhone takes 17% of the US smartphone market
Researchers at the NPD Group have calculated that the Apple's iPhone devices now account for 17% of the US smartphone market, up from 11% earlier this year. And apparently 30% of all 3G iPhone buyers in the US switched from another network, which is good news for AT&T, Apple's exclusive network partner in the 'States. Average industry churn in the USA is estimated to be 23%. [Source: cnet.com]
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