More mobile ads seen via WiFi

This story seems almost inevitable to me, although it's been covered in fairly excitable terms elsewhere. Mobile advertising company AdMob says 8% of all advertisements it delivered to UK mobile devices in November were served via WiFi rather than over a conventional mobile network. That's up from 4% in August, with over half of the ads coming from Apple iPhone users. It's a similar story in the USA. [AdMob report (pdf)]

Nokia N95 is UK's favourite mobile browser

The latest AdMob Mobile Metrics report, which analyses the company's mobile advertising, says the Nokia N95 is the UK's leading handset for web browsing. 9.7% of all the company's UK advertisements were displayed on an N95 in September. Last year's leader, the Sony Ericsson K800i, has slipped to second place. Worldwide, the Motorola RAZR V3 is top (with 4% of traffic), followed by the Nokia N70, the Motorola KRZR K1c, the Apple iPhone and the Motorola W385. [September 2008 pdf report]

Over 25% of mobile browsing is done on smartphones

The latest AdMob Mobile Metrics report, which analyses mobile advertising to produce a snapshot of browsing patterns, says internet traffic from smartphones now accounts for 25.8% of worldwide traffic. Worldwide internet traffic was up 12.8%. Nokia had 62.4% of worldwide smartphone traffic in August, followed by RIM (BlackBerry devices) in second place with 10.8%. In the UK, 9.2% of mobile internet customers were using the Nokia N95. [August PDF report]