Texperts taken over by kgb's 118118

New York-based kgb, the company behind directory enquiry service 118118, has taken over text message service Texperts. Texperts was previously known as 82ASK until rebranding in 2007. [Source: MarketWatch.com]

118 118 considers mobile directory enquiries

The Number UK Ltd, which runs the 118118 Directory Enquiry service, is said to be considering the inclusion of mobile phone numbers in its directory. It also says it is aware of privacy concerns and is seeing what customers think about this kind of service. This would not the first mobile phone directory enquiry service: Mobile118.co.uk already offers an online service. [Source: MarketingWeek.co.uk]

Lamp-posts get padding to protect texters

Spot the publicity stunt. Lamp-posts in London's Brick Lane have been padded to protect mobile phone users from 'walking and texting' injuries. The experiment has been arranged by the Living Streets charity after research by directory enquiries company 118 118 found that 10% of us had hurt ourselves while looking at a mobile phone screen. [Sources: ITN.co.uk, Engadget.com, Cellular-News.com]